Merle FM is consistently one of Knoxville’s most listened to radio stations. A great deal of time, planning and energy has gone into making Merle one of the most listened to radio stations in Knoxville. Join us for the ride?
Don’t let the music or the stereotypes fool you. It just may surprise you who listens to country music. They are adults between the ages of 18 and 54. In fact, 65% of the audience is adults 18-49 and 61% of the audience falls between the ages of 25-54. With this audience profile, country music covers the two demographics advertisers want most. The average age of the country music listener is an 42-years-old with money to spend.*
Country music is the south!
Since country music had its birth in the South, it’s no surprise that the South has the largest percentage of country music listeners of any area of the country. In fact, 44% of the adults 18+ listens to country music.*
Once again, don’t let the stereotypes fool you. Over half of those who listen to country music have a household income in excess of $50,000.00. There are a few more facts you should know about the average country music fan. Over 79% own their own home. They are more likely to purchase a domestic car, truck, or SUV and the typical country music listener is more likely to use the internet on a weekly basis than others.*
*Country Music Industry Overview & Listener Analysis
Monday – Friday:
5:30 – 10 a.m.
10 a.m. – 3 p.m.
3 p.m. – 7 p.m.
7 p.m. – 12 a.m.
12 a.m. – 5:30 a.m.
Saturday & Sunday:
6 a.m. – 12 a.m.
12 a.m. – 6 a.m.
Live Remote Broadcasts:
Monday – Wednesday
$1,500 – 3 hours
Thursday – Friday
$2,000 – 3 hours
$2,500 – 3 hours
$2,000 – 3 hours
*Ask about our remote discounts and free remotes with advertising agreements.
We have advertised on Merle FM since it came on. It is the best advertising we do. There has not been a month go by where we have not sold cars to customers who were brought in from our ad on Merle.
We offer the best prices and honest advice as gold buyers, and we can prove it. Phil Jarnagin and Merle 96.7 helped us communicate that to East Tennessee.
Our company is new to radio advertising. Our association with Phil and Merle 96.7 has definitely raised the profile of our company. In this economy, it pays to stand out in your industry.
On behalf of everyone involved in the Redneck Resort Mud Park, we want to thank Merle FM for its part in making our Grand Opening event a tremendous success. A special thanks to Jack Ryan for going above and beyond to participate in our lead-up activities, filming, and event weekend. There is no question that his tone and attitude added to the experience of our guests and to your listenership which we know is one and the same.
We use Merle FM because it brings us business. We have got both residential and commercial jobs as a direct result of the advertising on Merle FM. The ads more than pay for themselves every month.
My phone is ringing, and I’m busier than I’ve been in a long time.
We have used Merle FM to promote our stores since it came on. Merle FM is affordable and produces results.
Everything is going great! Sales are up 25-30%. I’m very pleased with the results. Many people are eating and loving our food and I would think they will be back for more. Glad we advertised with Merle!
When Merle FM shows up, so do their listeners! Last time we had ’em out, it was like a party in our parking lot with a mascot, pizza, popcorn, t-shirts, balloons, CDs, and Keith Urban tickets! They helped us attract attention and we sold some cars. I know I’m gonna get my money back and then some with Merle FM!
Jim Cogdill Dodge Chrysler Jeep has a successful and established marketing plan. Merle FM and Phil Jarnagin found ways to build on that success. Merle contributes to the growth of this dealership year-round.