Merle FM is consistently one of Knoxville’s most listened to radio stations. A great deal of time, planning and energy has gone into making Merle one of the most listened to radio stations in Knoxville. Join us for the ride?
Don’t let the music or the stereotypes fool you. It just may surprise you who listens to country music. They are adults between the ages of 18 and 54. In fact, 65% of the audience is adults 18-49 and 61% of the audience falls between the ages of 25-54. With this audience profile, country music covers the two demographics advertisers want most. The average age of the country music listener is an 42-years-old with money to spend.*
Country music is the south!
Since country music had its birth in the South, it’s no surprise that the South has the largest percentage of country music listeners of any area of the country. In fact, 44% of the adults 18+ listens to country music.*
Once again, don’t let the stereotypes fool you. Over half of those who listen to country music have a household income in excess of $50,000.00. There are a few more facts you should know about the average country music fan. Over 79% own their own home. They are more likely to purchase a domestic car, truck, or SUV and the typical country music listener is more likely to use the internet on a weekly basis than others.*
*Country Music Industry Overview & Listener Analysis
Monday – Friday:
5:30 – 10 a.m.
10 a.m. – 3 p.m.
3 p.m. – 7 p.m.
7 p.m. – 12 a.m.
12 a.m. – 5:30 a.m.
Saturday & Sunday:
6 a.m. – 12 a.m.
12 a.m. – 6 a.m.
Live Remote Broadcasts:
Monday – Wednesday
$1,500 – 3 hours
Thursday – Friday
$2,000 – 3 hours
$2,500 – 3 hours
$2,000 – 3 hours
*Ask about our remote discounts and free remotes with advertising agreements.
My phone is ringing, and I’m busier than I’ve been in a long time.
Everything is going great! Sales are up 25-30%. I’m very pleased with the results. Many people are eating and loving our food and I would think they will be back for more. Glad we advertised with Merle!
Jim Cogdill Dodge Chrysler Jeep has a successful and established marketing plan. Merle FM and Phil Jarnagin found ways to build on that success. Merle contributes to the growth of this dealership year-round.
We have used Merle FM to promote our stores since it came on. Merle FM is affordable and produces results.
No radio station will work harder for your business. Your success is required for our continued existence. As a locally owned radio station, we live here and work here. Our clients are our neighbors. If something goes wrong we can’t blame the corporate office. So, we go the extra mile to make sure your advertising makes you money. Also, as a locally owned radio station, we can make decisions that impact your business immediately. We do not have to call the corporate offices somewhere out of state. Please consider joining these and the many other satisfied clients on Merle FM, Knoxville’s fastest growing radio station.
Clayton Homes in the Smokies wanted to create excitement for a Spring sale that we were having and decided to advertise with Merle 96.7 FM. “I am so glad we did! The response was great! We sold almost everything on our lot, and that was BEFORE Jack Ryan came out for the remote!! The Investment was small and the return on that investment was BIG!! Merle FM works!!
Everything we advertise on Merle FM sells. That’s why we have advertised with them since 2009 and continue with them today.
When Merle FM shows up, so do their listeners! Last time we had ’em out, it was like a party in our parking lot with a mascot, pizza, popcorn, t-shirts, balloons, CDs, and Keith Urban tickets! They helped us attract attention and we sold some cars. I know I’m gonna get my money back and then some with Merle FM!
Best investment I have ever made! Since advertising with Ron Meredith and his stations, our phone has been ringing off the hook! I’ve been in this business for decades and the first two months gave us our best sales EVER! Thanks Ron!
Our company is new to radio advertising. Our association with Phil and Merle 96.7 has definitely raised the profile of our company. In this economy, it pays to stand out in your industry.